Day of the Dead gala FAQ

what's the GAla like?

A full dinner is served and the evening festivities include a DJ, live music, dancing, a silent auction, raffle drawings throughout the evening, one large altar display and more!  This is a wonderful time to get a group a friends together and have a good time, while raising money for a great cause.  Must be 21 and over (entry includes two drink tickets for beer or wine).

New this year, 2021, we will have a Catrina and Galan Competition.  Arrive fully attired with your face fully painted sugar-skull style and enter to win our friendly competition.  Fun prizes will be awarded! 

Temporary sugar skull tattoos will be available for celebrants that wish to participate.

View photos from our last Day of the Dead Gala, on our Instagram page.

when is the gala?

Saturday October 23, 2021, from 6 to 10 p.m. 

Who is invited?

Any adult (21+) who loves a good party!

Where will it be held?

War Memorial Building, 435 Fair Oaks Ave., South Pasadena, 91030

How much are tickets?

Tickets to our Scholarship Fundraising Gala are only $65 per person and includes dinner, entertainment, two drinks and more.  

Our previous gala was SOLD OUT!  Don’t miss this truly unique event — buy your ticket today.  

what's included in the admission price?

A full dinner, including two drink tickets (for beer or wine), DJ, live music and other performances and fun company!

A sugar-skull face tattoo kit will also be available to paid attendees.  Kits can be picked-up well in advance of the event or at the door. Application is simple and quick.

what EXTRAS are available for purchase at THE event?

In addition to all the wonderful items in our silent auction, we’ll have the following available for purchase: t-shirts, totes, raffle tickets and tequila tasting.

We’ll also have a face painter who will be available for anyone wanting their faces painted in the sugar-skull style.  Because of time constrains, only half-face will be available.


Because in years past we’ve experienced long lines with face painting, this year, included in the price of admission, we’ll be providing attendees with a beautiful sugar-skull temporary tattoo kit to be self-applied before arrival (or even at the event — it’s quick and easy).  

Kits will be available (in advance, or at the door) for any attendees who’d like to adorn their faces in sugar-skull fashion. While this is encouraged and a unique part of our event, many people will attend without any and that’s, of course, perfectly fine!

Traditional face-painting might be available at the event, artist availability permitting, at an additional fee of $25.

Why is the gala important?

Our Day of the Dead Gala is the largest celebration of Latinx culture in South Pasadena. It brings together Latinx and non-Latinx alike to honor departed loved ones and serves to remind us to celebrate life to it’s fullest.

What is a community "altar"?

The altar, or ofrenda, is a personalized display for visiting souls with photos, trinkets and other personalized memorabilia. Traditionally families make offerings of food, water and comfort items to aid spirits on their journey to their final resting place: “Mictlán”. 

Those attending our gala are encouraged to bring photos of deceased family, friends, celebrities or event pets along with trinkets, toys or other memorabilia favored by their dearly departed. The result will be a beautiful collage as diverse as the city we live in.


Proceeds from the evening will benefit our college scholarship fund.  

what is the dress attire?

Please dress as you would to a nice restaurant, no need to rent a tux!  

However, if you’d like to enter our Catrina and Galan competition, come dressed to the nines and face fully painted to enter.  Prizes will be awarded.


Vecinos does various events yearly that include children, including a free crafts at the Farmers’ Market on a quarterly basis and some craft times at the South Pasadena Library.  

This event, however, is for adults only.

can I see photos from prior years?

Of course, here are just a few…