Day of the Dead gala FAQ

what's the GAla like?

A full dinner is served and the evening festivities include a DJ, live music, dancing, a silent auction, raffle drawings throughout the evening, one large altar display and more!  This is a wonderful time to get a group a friends together and have a good time, while raising money for a great cause.  Must be 21 and over (entry includes two drink tickets for beer or wine).

New this year, 2022, we will have a Catrina and Galan Competition.  Arrive fully attired with your face fully painted sugar-skull style and enter to win our friendly competition. 

Temporary sugar skull tattoos will be available for celebrants that wish to participate.

View photos from our last Day of the Dead Gala, on our Instagram page.

when is the gala?

Saturday October 22, 2022, from 6 to 10 p.m. 

Who is invited?

Any adult (21+) who loves a good party!

Where will it be held?

War Memorial Building,435 Fair Oaks Ave., 
South Pasadena, 91030


How much are tickets?

Tickets to our Scholarship Fundraising Gala are only $75 per person and includes dinner, entertainment, two drinks and more.  

Our previous gala was SOLD OUT!  Many tickets are purchased by sponsors, so tickets are limited.  

Do not be disappointed  — buy your ticket today.  

what's included in the admission price?

A full dinner, including two drink tickets (for beer or wine), DJ, live music and other performances and fun company!

A sugar-skull face tattoo will also be available to paid attendees.  Application is simple and quick, especially with help from one of our volunteers.

what EXTRAS are available for purchase at THE event?

In addition to all the wonderful items in our silent auction, we’ll have the following available for purchase: t-shirts, totes, raffle tickets and tequila tasting.

We’ll also have a face painter who will be available for anyone wanting their faces painted in the sugar-skull style.  Because of time constrains, only half-face will be available.


Because in years past we’ve experienced very long lines with our face painters, this year, included in the price of admission, we’ll be providing attendees with a beautiful sugar-skull temporary tattoos.  Volunteers will be on hand to help apply them. 

While this is encouraged and a unique part of our event, many people will attend without any face painting or temporary face tattoos and of course that’s perfectly fine!

Traditional face-painting might be available at the event, artist availability permitting, at an additional fee of $25.

Why is the gala important?

Our Day of the Dead Gala is the largest celebration of Latinx culture in South Pasadena. It brings together Latinx and non-Latinx alike to honor departed loved ones and serves to remind us to celebrate life to it’s fullest.

What is a community "altar"?

The altar, or ofrenda, is a display for visiting souls with photos, trinkets and other personalized memorabilia. 

Traditionally families make offerings of food, water and comfort items to aid spirits on their journey to their final resting place: “Mictlán”. 

Those attending our gala are encouraged to bring a photo of a deceased family member, a friend, celebrity or even a pet!   A small trinket, toy or other memorabilia favored by their dearly departed is also welcomed! 

The result will be a beautiful collage or “altar” full of photos and items as diverse as the city we live in.


Proceeds from the evening will benefit our college scholarship fund.  

what is the dress attire?

Please dress as you would to a nice restaurant, no need to rent a tux!  For a better example of the dress code see the “Cocktail Attire” or “Festive Attire” at this website

However, if you’d like to enter our Catrina and Galan competition, come dressed to the nines and face fully painted to enter. 


Vecinos does various events yearly that include children, including a free crafts at the Farmers’ Market on a quarterly basis and some craft times at the South Pasadena Library.  This event, however, is for adults only.

can I see photos from prior years?

Of course, here are just a few…